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DataBackend

Analytics Dashboard Platform

Eliminated 60% of ad-hoc data requests by giving stakeholders self-service access to live interactive dashboards.

DjangoPlotly DashPythonREST APIsPostgreSQL

The Problem

Business stakeholders submitted 50+ ad-hoc data requests per week to the engineering team, creating a bottleneck that delayed decisions by 3–5 days.


The Solution

Built a full-stack analytics platform embedding Plotly Dash dashboards directly into a Django application (no iframes). Implemented real-time data fetching, interactive bar/pie/radar/scatter charts, role-based access, and a self-service filter interface.


The Impact

Reduced ad-hoc reporting requests by 60%. Stakeholders access live dashboards independently. Decision latency dropped from days to minutes.


Tech Details

  • Plotly Dash embedded natively inside Django using django-plotly-dash (no iframes)
  • Real-time data fetching via Django REST API endpoints consumed by Dash callbacks
  • Interactive chart types: bar, pie, radar, scatter — all with cross-filter support
  • Role-based access control: admin, analyst, viewer tiers with Django permissions
  • Self-service filter interface: date range, publisher, metric type selectors
  • PostgreSQL backend with optimized indexes for sub-second dashboard load times
  • Scheduled data refresh jobs ensuring dashboards reflect data within 15 minutes

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